As prospective students, you all might have different ideas about what marketing means and why you want to study it. You will probably be even more surprised to find out through your degree that marketing hasn’t got a clear definition; it’s described in many ways by a variety of theorists who have studied its aspects and adapted the theory according to the context.
Marketing is more complex than anyone would think, myself included. The degree is fascinating and brings the geek out in me! So why am I writing this blog post about marketing as you are all going to learn about it anyway in your courses?
Well, sometimes, people want to know more details about their course, in order to become more enthusiastic or disappointed in the worse cases. The main reason why I want to talk about it is because I can relate from a student perspective. There are three main things that I feel you need to know or be interested about:
- Creativity – You don’t have to be the best at art or design to study or do marketing but you need to be able to spot the difference between a bland presentation and vibrant packaging that makes you buy the product even if you don’t need it.
- Vision – Understand the market and the values of the product or service, how would consumers see it and why should they buy it?
- Communication – Some of us are born leaders, some are team workers and some of us are the geniuses in the company that think of the stuff other people have missed. We all fall into a category but you probably don’t know it yet.
I hope it’s all starting to sound exciting because that’s what I was hoping for when I started writing!
I’ve heard someone say recently marketing is not glamorous but hard work and I disagree completely! Surely there is no particular job in the world that doesn’t involve some kind of work, it might seem more glamorous than others but that’s probably due to peoples’ opinions and some marketing involved.
Marketing can be applied to almost anything and everything, from toilet roll to America’s Next Top Model because they all need some kind of connections to make themselves known. Some will be on the supermarket shelves and others in magazines. For me, marketing is about getting out there, even if you work for a catering company, electricity company, automobile company or in the clothing industry it doesn’t matter. You are the front face that customers want to see.
Surely Facebook and Twitter are the most used social media sites for our generation but imagine how many companies use them to promote their business and increase sales. It might not seem straightforward but it’s true, customer service has moved nowadays into the online era. We, as Marketeers need to move at the same speed with the technology and that’s the best bit about the job. We never stand still and do boring jobs but we move along and have fun with the times!
So, can you see now why Marketing hasn’t got a definition? #coolMarketeers